Writing
Writing & insights
Guides, how-tos and research on SEO and AI search, paid media, CRO and analytics. New pieces go to subscribers first.
Paid media · 9 min read
58% bots on ChatGPT ads? What one $900 test shows, and how to audit your own clicks
A $900 r/adops test flagged 58% of ChatGPT ad visits as bots. TrafficGuard's 47-advertiser study found about 4%. What the numbers mean, what the community questioned, and a step-by-step click audit.
Guides · 6 min read · Subscribers
Fix your tracking before you scale your ads
Most paid media problems are measurement problems in disguise. A practical audit to run before you add another rand of budget.